Why the name L. Grace then LGP?  Eleanor (Elle) Grace Tibbitts is their first born and family is their “Why” What a better way to symbolize their motivation then by naming their company after their daughter Elle.  However an issue occured when Piper Jane, their second daughter, was born.  The easy fix?  L. Grace becomes LGP (L. Grace and Piper). 

And why Equity instead of Capital or partners?  The domain was available.